When we first decided to paint our truck pink for Breast Cancer Awareness, we couldn’t have known just how meaningful this project would become to us over time.
We initially built this truck for our sister, who is a breast cancer survivor. Our goal was to increase breast cancer awareness with our “rolling billboard” — a pink short-load concrete truck — throughout Fairfield County and beyond.
During the painting process, our office manager, Maria Carlucci (a colon cancer survivor), suggested that we have our sister, Maria Cavaliere Lovello, sign the truck. “Wow, what a great idea!” we thought... but we suddenly realized that this project could not be about just one survivor.
At that moment, we decided not only to build this truck to raise awareness, but also to use it as a fundraiser for Hope in Motion’s Paint the Town Pink to raise money in support of patients at Stamford Health’s Carl & Dorothy Bennett Cancer Center.
Coincidentally, during the building process, our mother, Lois Cavaliere, received a diagnosis of breast cancer, and is now undergoing chemotherapy at the Bennett Cancer Center.
So, yes, this truck has more meaning than we ever could’ve imagined. This pink truck is not only for our sister, Maria, and our mom, Lois. It’s also for your mother, your sister, your daughter, your aunt, your grandmother, and anyone else (including the men in your life) who has been directly or indirectly affected by breast cancer.